header image

WS 3

One Health Region – How to build impactful relationships between One-Health-research and society

Jakob Winter and Gregor Möller (University of Greifswald)

One-Health research becomes impactful when adopted by societal or economic implementation partners. However, transferring knowledge to implementation partners requires trust building, tailored transfer formats, documentation, a guiding structure, and a network of partners with One-Health Expertise. At Workshop Table 1, participants will reflect on how to set up lean One-Health structures, discuss the advantages and disadvantages of specific transfer formats, and learn techniques to document One-Health transfer efficiently. Didactic methods include presenting concepts, reflecting on relevant stakeholders, working with the iooi-model, visualisation of ideas, and group feedback. Links to and an overview of international coordination tools will be provided. Several groups work in parallel on provided real-world scenarios. The aim is to kick-start a thinking process to develop One-Health coordination structures in the participants' regions.

Initiating One-Health transfer implies developing a regionally adapted storyline that answers how One Health benefits society. Communication tools, including social media platforms, can aid in transferring messages to the public and attracting One-Health implementation partners. However, it is essential to adapt One-Health messages and contents regarding receivers, provide balanced information to remain meaningful and nudge One-Health researchers to provide expertise for transfer formats. At Workshop Table 2, participants will reflect on communication tools, techniques, and rules and draft One-Health messages based on realistic scenarios. Didactic methods focus on presenting key concepts, brainwriting, and group discussions.